Tag: seo
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Vapor
Research & Planning The Vapor website, despite having an established domain and content, was not ranking well for high-value purchase keywords. I began examining their organic traffic, historic rankings, and backlink profile and identified a variety of low quality backlinks and other signs of poor SEO strategy and execution. Working with the brand, development, and…
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RE/Max
Research & Planning RE/Max was planning a redesign to update their website technology and UX for buyers, sellers, and realtors looking for the perfect property. It was critical to avoid any disruption to existing organic visibility and incoming traffic while also adhering to property, listing, and agent requirements across all 50 states. Additionally, the RE/Max…
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Four Letter Data
Research & Planning I wanted to make it easier to audit websites, measure performance, and analyze website content without running custom scripts or subscribing to incomplete platforms and subscription services. The tools on Four Letter Data were created out of necessity for common issues and roadblocks when developing websites, optimizing content, research topics, and more.…
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MagicBus
Research & Planning As the founding engineer at MagicBus (YC16) I was in charge of building the vanpool management platform and growing ridership, building fleets, and adding new companies, non-profits, NGOs, and other organizations that provided shared ride and vanpool service. Execution & Outcome Topics & Tags GET IN TOUCH Want to learn more?
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Fitness Study
Research & Planning Working with the brand’s technical and marketing teams I provided an initial audit and recommendations for improved website tracking, more effective analytics and data capture, as well as advanced reporting dashboards and metrics for measuring engagement, sales, and retention across different marketing channels. Execution & Outcome Topics & Tags GET IN TOUCH…
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Max Points
Research & Planning An international resort and entertainment brand wanted to attract younger visitors and expand their benefits program to go beyond casino rewards. Partnering with their existing advertising agency, I created a test brand with AI-generated assets that could be quickly launched for validating an upcoming loyalty and travel program. I proposed several paid…
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Active Heavy Duty Cooling
Research & Planning As lead developer I worked with our factory engineering, sales, and technical teams to create the workflows, assets, and tooling to create a digital product catalog for our customers, resellers, and support teams. I created a modernized product catalog and application lookup tool for discovering, purchasing, and customizing over 1,000 different SKUs…
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Splenda
Research & Planning Working closely with the brand team and content strategists, I created a multi-stage plan to identify critical keywords and topics, analyze search and competitive landscape, and finally execute content and technical updates to owned and earned properties to build authority and visibility for high-intent and high-conversion keywords. Execution & Outcome Topics &…