Tag: seo
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Vapor
SEO and Backlink Cleanup Vapor, an established lifestyle brand and eComm platform, was negatively impacted by outdated SEO practices, spammy backlinks, and a lack of authoritative third-party mentions. Research & Planning The Vapor website, despite having an established domain and content, was not ranking well for high-value purchase keywords. I began examining their organic traffic,…
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RE/Max
Redesign & Local SEO RE/Max, a major real estate agency network, wanted to redesign their website to help even more customers find the property of their dreams while retaining their organic visibility for local searches Research & Planning RE/Max was planning a redesign to update their website technology and UX for buyers, sellers, and realtors…
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Four Letter Data
Website Dev and SEO tools Four Letter Data is my personal developer tools and marketing research platform. I’ve built the various tools and features throughout my career based on common workflows and issues. Research & Planning I wanted to make it easier to audit websites, measure performance, and analyze website content without running custom scripts…
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MagicBus
Community Transport MagicBus, a YCombinator-backed microtransit service, needed to build, launch, and grow a vanpool management platform by building vanpool groups, supporting vanpool programs and companies and organizations, and managing shared vehicle fleets. Research & Planning As the founding engineer at MagicBus (YC16) I was in charge of building the vanpool management platform and growing…
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Fitness Study
Measuring Digital Engagement A leading European fitness brand was unable to measure and track website visits, subscriptions, purchases, and promotions for their digital content, subscriptions, and eComm store. Research & Planning Working with the brand’s technical and marketing teams I provided an initial audit and recommendations for improved website tracking, more effective analytics and data…
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Max Points
Entertainment and Travel A leading Las Vegas-based resort was interested in launching a new loyalty program but wanted to validate targeting, messaging, and placement before launching a full campaign. Research & Planning An international resort and entertainment brand wanted to attract younger visitors and expand their benefits program to go beyond casino rewards. Partnering with…
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Active Heavy Duty Cooling
Research & Planning As lead developer I worked with our factory engineering, sales, and technical teams to create the workflows, assets, and tooling to create a digital product catalog for our customers, resellers, and support teams. I created a modernized product catalog and application lookup tool for discovering, purchasing, and customizing over 1,000 different SKUs…
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Splenda
Sugar Free Recipes & Reputation Management Splenda, a leading sugar-free sweetener, was losing organic search visibility for important brand keywords and high-intent “sugar free” recipes and healthy-living searches. Research & Planning Working closely with the brand team and content strategists, I created a multi-stage plan to identify critical keywords and topics, analyze search and competitive…