Kevin Montgomery

Research & Planning

Starting with analytics data, server logs, and paid click-through data, I identified several technical and design issues that were increasing load times and delaying first-paint and interaction for new and returning site visitors. In addition to decreased organic rankings and site engagement, I also discovered extensive wasted paid search spend from visitors that clicked on an ad and abandoned the site before the landing page had loaded. Due to shared templates and development teams, these performance issues were pervasive across all their consumer and healthcare-focused web properties.

Working closely with the brand, design, and development teams I bench-marked the initial issues and suggested a variety of performance improvements, UX fixes, and technology changes that would reduce server response time, display responsive content correctly, and progressively load additional resources as visitors scrolled and engaged with the site.

Execution & Outcome

• Brand teams took ownership and realized actual ROI improvements from more-efficient paid spend, improved organic visibility, and better engagement from sped-up landing page experiences
• UX & design teams updated shared assets, brand designs, and individual components for optimized file size while retaining high quality visuals
• Development teams re-architected sites and page templates for responsive design, progressive loading, and more-optimized front end code