Tag: technical seo
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Vapor
SEO and Backlink Cleanup Vapor, an established lifestyle brand and eComm platform, was negatively impacted by outdated SEO practices, spammy backlinks, and a lack of authoritative third-party mentions. Research & Planning The Vapor website, despite having an established domain and content, was not ranking well for high-value purchase keywords. I began examining their organic traffic,…
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RE/Max
Redesign & Local SEO RE/Max, a major real estate agency network, wanted to redesign their website to help even more customers find the property of their dreams while retaining their organic visibility for local searches Research & Planning RE/Max was planning a redesign to update their website technology and UX for buyers, sellers, and realtors…
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AstraZeneca
Page Speed Optimization & Paid Spend AstraZeneca, a leading pharmaceutical and wellness company, was facing slow load times and abandoned sessions across their various brand sites, leading to wasted ad spend, reduced organic visibility, and lost users. Research & Planning Starting with analytics data, server logs, and paid click-through data, I identified several technical and…
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Four Letter Data
Website Dev and SEO tools Four Letter Data is my personal developer tools and marketing research platform. I’ve built the various tools and features throughout my career based on common workflows and issues. Research & Planning I wanted to make it easier to audit websites, measure performance, and analyze website content without running custom scripts…
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Splenda
Sugar Free Recipes & Reputation Management Splenda, a leading sugar-free sweetener, was losing organic search visibility for important brand keywords and high-intent “sugar free” recipes and healthy-living searches. Research & Planning Working closely with the brand team and content strategists, I created a multi-stage plan to identify critical keywords and topics, analyze search and competitive…