Max Points
Entertainment and Travel
A leading Las Vegas-based resort was interested in launching a new loyalty program but wanted to validate targeting, messaging, and placement before launching a full campaign.
Research & Planning
An international resort and entertainment brand wanted to attract younger visitors and expand their benefits program to go beyond casino rewards.
Partnering with their existing advertising agency, I created a test brand with AI-generated assets that could be quickly launched for validating an upcoming loyalty and travel program. I proposed several paid search and social media marketing campaigns to test promotional messaging, analyze user engagement and reception, capture interested leads, and validate a full-scale campaign.
Execution & Outcome
- A new brand, identity, website, and social profiles were created using GenAI to create content, images, and other ad assets
- Paid advertisements and promotions were launched in specific test markets on Google Ads, TikTok, Instagram, and Meta to target desired demographics
- Variations of CTAs, ad copy, target keywords, and landing page experiences were tested across a variety of different audiences and platforms to identify which messaging, benefits, and brand experiences were most likely to engage our target demographic
- The client took the learnings from the test campaigns and launched an updated rewards program and full-featured campaign
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