Tag: technical seo
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Vapor
Research & Planning The Vapor website, despite having an established domain and content, was not ranking well for high-value purchase keywords. I began examining their organic traffic, historic rankings, and backlink profile and identified a variety of low quality backlinks and other signs of poor SEO strategy and execution. Working with the brand, development, and…
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RE/Max
Research & Planning RE/Max was planning a redesign to update their website technology and UX for buyers, sellers, and realtors looking for the perfect property. It was critical to avoid any disruption to existing organic visibility and incoming traffic while also adhering to property, listing, and agent requirements across all 50 states. Additionally, the RE/Max…
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AstraZeneca
Research & Planning Starting with analytics data, server logs, and paid click-through data, I identified several technical and design issues that were increasing load times and delaying first-paint and interaction for new and returning site visitors. In addition to decreased organic rankings and site engagement, I also discovered extensive wasted paid search spend from visitors…
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Four Letter Data
Research & Planning I wanted to make it easier to audit websites, measure performance, and analyze website content without running custom scripts or subscribing to incomplete platforms and subscription services. The tools on Four Letter Data were created out of necessity for common issues and roadblocks when developing websites, optimizing content, research topics, and more.…
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Splenda
Research & Planning Working closely with the brand team and content strategists, I created a multi-stage plan to identify critical keywords and topics, analyze search and competitive landscape, and finally execute content and technical updates to owned and earned properties to build authority and visibility for high-intent and high-conversion keywords. Execution & Outcome Topics &…